Category Archives: Marketing

How to Start a Conversation With Strangers at a Networking Event

One of the best ways for entrepreneurs to socialize with colleagues, customers and potential clients is at networking events. Corporate gatherings, conferences, happy hours and cocktail parties provide an opportunity for you to meet new people and reconnect with old acquaintances. However, if you have difficulty mingling in a room full of strangers, connecting with…

Partnership and Alliance Marketing Search online for good marketing tactics and you’ll probably find a thousand methods to brand your business. There are many ways in which you can market your products/services, but here we’ll discuss one method that will work for you, no matter which industry you belong to. And it’s pretty simple too.…

Without a Brand, You May as Well be Invisible Your brand is your super power. It might not help you fly or become invisible, but it certainly gives you an edge over your competitors. If you don’t have a brand, you’re plain and ordinary, and customers don’t like that. A brand gives you the irresistible…

Advertise to your Customers until they are Ready to Buy. Let’s face it, there are people and businesses out there right now who could be your clients but aren't because now isn’t the right time or place for them to become your clients. I expect that a lot of people might see this as a…