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Calendars have the same Advantages as Outdoor Advertising.

Calendars have the same Advantages as Outdoor Advertising.

Outdoor advertising works on the same principal as calendar advertising - continuous exposure to the message until it becomes familiar, normal and accepted.

Outdoor advertising has risen by 10 per cent in 2014, according to a new report released by the Outdoor Media Association (OMA).

The industry’s net revenue increased to $602.1 million in 2014, up from 2013’s adjusted revenue of $547.6 million.

Charmaine Moldrich, OMA CEO, said the numbers have solidified the value of Outdoor in the media plan.

“What is so exciting about the 2014 results is that we are seeing growth across all formats. Technology is driving some of this, with the uptake of digital and mobile integration, but traditional, static formats are winning too,” Ms Moldrich said.

“The potential for Outdoor to innovate and engage with consumers is really compelling, while the broadcast story remains strong.”

Read the rest of this story in Dynamic Business.

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